Six years after its last concept coupe, Buick unveiled a new Riviera concept car this morning on the eve of the 2013 Shanghai auto show.
Much like the gullwinged Riviera concept of 2007, this new Riviera concept is a long, and sensuous two-door coupe. Like that concept, this new Riviera is also the handiwork of GM’s design team based at its Pan Asia Technical Automotive Center in Shanghai.
The automaker says the concept not only pays homage to its 110th birthday, but also looks toward its future.
“The new Riviera offers a preview of Buick’s future design language…and heralds the start of a new chapter for the 110-year-old Buick brand,” Ye Yongming, president of Shanghai GM, said in a prepared statement.